Napura Urban Cloud Cleansing Mousse

N|skin City Line – Everyday protection for modern life

What is Urban Cloud
Urban Cloud is a cleansing mousse with a soft, gentle texture designed for daily cleansing of skin exposed to smog, pollution, UV rays and environmental stress.

With gentle SLS & SLES-free surfactants, it effectively removes impurities and sun product filter residues, respecting the skin barrier without drying out the skin. It contains Argan Oil and Hyaluronic Acid for deep nourishment and hydration, and Vitamin C and Azeloglicin for instant radiance, anti-stain action, and sebum-regulating action.

Thanks to its anti-pollution action, it is ideal both before and after sun exposure and helps preserve the quality of the tan. The essential first step of daily protection for city-dwelling skin, leaving it fresh, soft and even every day.

For whom it is indicated
Urban Cloud is the essential ally for the urban routine: a cleansing mousse with a soft, cloudy texture designed to neutralize the harmful effects of smog, fine dust and oxidative stress. Thanks to its “shield” formula, it gently purifies pores and regenerates skin vitality, removing polluting micro-particles without altering the natural hydrolipidic balance.

The “typical consumer” for Urban Cloud is the Dynamic Urbanite:

• Those who live or work in the city: People constantly exposed to air pollution, exhaust fumes and fine particulate matter (PM 2.5).
• The Digital Professional: Users who spend many hours in front of monitors and smartphones, subject to oxidative stress from blue light.
• The Convenience Lover (Skin-streamer): Those looking for multi-tasking products that can cleanse, moisturize, and treat blemishes in one quick gesture.

Specific skin types and indications

While the formula is designed to be inclusive, it is particularly suitable for:

• Dull, asphyxiated skin (“Urban Gray”): Thanks to Vitamin C and Azeloglicine, it is perfect for those who see dull skin and want an immediate brightening and evening effect.
• Combination, oily or acne-prone skin: Azeloglycine regulates sebum production and prevents the formation of blackheads, while the mousse texture avoids weighing down the face.
• Delicate and reactive skin: Being SLS & SLES Free and enriched with Aloe Vera and Argan Oil, it is ideal for those suffering from redness or irritation caused by atmospheric agents (sun, wind, smog).
• Daily SPF users: This is the key target audience that needs to effectively remove resistant sun product filters without resorting to harsh cleansers that dry out the skin.

Key use occasions:

• Evening detox ritual: To remove micro-particle pollutants accumulated during the day.
• Preparation Pre-exposure: To make the skin hydrated and receptive thanks to Hyaluronic Acid, improving the quality of future tan.
• Post-sun exposure: To soothe skin after the sea or mountains, removing saltiness and protective cream residue with a “cloudy caress.”

Key benefits and key ingredients:

• Dual cleansing and moisturizing action: the natural skin-friendly surfactants (SLS- and SLES-free) create a soft lather that gently cleanses without drying the skin, leaving it moisturized and purified. It also prolongs the duration of the tan.

Argan Oil:

• Deep hydration: rich in essential fatty acids (omega 6 and omega 9), it nourishes the skin without weighing it down and helps reduce dryness and flaking.
• Anti-aging effect: high in vitamin E (tocopherols), it helps fight free radicals and can improve elasticity and smooth fine lines on the face.
• Soothing action: calms redness and irritation and is useful for skin that is delicate, stressed or irritated by sun, wind or saltiness.
• Support for combination or acne-prone skin: it is non-comedogenic<span< strong=””> style=”font-family: -apple-system, BlinkMacSystemFont, ‘San Francisco’, ‘Segoe UI’, Roboto, ‘Helvetica Neue’, sans-serif; font-size: 0.875rem;”> (Does not occlude pores, adjusts to rebalance sebum production and can reduce irritation and mild acne. It improves the skin’s appearance, gives radiance, helps even the complexion and promotes skin regeneration.</span<>

Vitamin C:

• Antioxidant effect: protects the skin from free radicals, which are mainly responsible for skin aging, blemishes and loss of elasticity. Counteracts damage caused by sun, pollution and oxidative stress.
• Illuminating and unifying effect: reduces hyperpigmentation and dark spots, improving skin tone and making it brighter and more even.
• Stimulates collagen: promotes the synthesis of collagen, a protein essential for elasticity and firmness, and can reduce fine lines and wrinkles over time.
• Soothing effect: helps calm redness and mild irritation, may also be useful for acne and post-acne marks (reduces irritation and promotes skin repair).
• Damage protection sun products: does not replace sunscreen, but improves skin’s resistance to UV damage.

Hyaluronic Acid:

• Deep hydration: Hyaluronic Acid can retain up to 1000 times its weight in water, keeps skin hydrated, soft, and plumped up, and reduces the feeling of dry, pulled skin.
• Plumping effect: visibly improves skin elasticity and volume, and fine lines and surface wrinkles appear less pronounced.
• Soothing action: helps calm delicate or irritated skin, promotes skin regeneration in cases of stress or microinjuries.
• Compatible with all skin types: is non-comedogenic and suitable for oily, combination, dry or delicate skin.
• Supports other treatments: enhances the effectiveness of other active ingredients such as vitamin C and plant oils because it keeps the skin hydrated and receptive.

Azeloglycine:

• Sebum control and acne prevention: helps regulate sebum production, may reduce the appearance of pimples and blackheads, and improves the texture of oily or combination skin.
• Lightening and unifying effect: inhibits the enzyme tyrosinase, which is involved in melanin production, reduces dark spots, discolorations and skin freckles, and gives a more even and radiant complexion.
• Soothing action: reduces redness and irritation and is also ideal for delicate and reactive skin.
• Compatibility: does not sensitize like other exfoliating acids (e.g., Glycolic or Salicylic Acid) and can be used daily without risk of marked irritation.

98% biodegradable formula.